Google Analytics - Do you have the G-force in you?
Google Analytics is the ultimate reporting tool for
many small and medium businesses. It gives corporate, marketing or e-commerce
websites the ability to trace and track web-traffic and watch their costly
investments in a snap. InfoSourcing can tailor Google Analytics to meet
your specific needs.
G-force, the Google force, let’s us look at
some of the features and how it would help small
and medium business.
Features of Google Analytics
Upon configuring your account and setting up the right parameters your
dashboard starts to populate data with graphs and statistics and provides 3 main
views – Executive, Marketer and Webmaster
It allows you to add as many websites you want to manage under each
domain and further to sub-domains.
You could track all your investments made on Google Ad words directly
by configuring and measuring the highest ROI paid keyword and helps you
to decide which keywords are paying off the highest returns
Implement G-force for your e-Commerce/shopping cart application by
plugging in the tracking code and customizing or populating the order
information directly into G-force. This enables you to view the ROI factor for
your e-commerce at finger tips.
You can track downloads made from your website at easy, you can track
if visitors clicked on your flash, audio or video files and if they played to
listen to it
You can track and trace outbound links from your site, important for
Set your goals for your website and measure its success by tracking
the flow of traffic
For instance: If you have a marketing based websites, you could set a
goal "G1" if the visitor dropped into your website, viewed your product and
requested for a Quote/Contact information then you achieved your goal.
You can watch your sales funnel and it clearly shows how many of them
dropped off the funnel or completed the submission form.
You can also view how well your website is performing online, what kind of
users are accessing, alarmingly 80% of visitors on my website are using
Cable/DSL and only 12% of them use dial up, this allows you to make decision
whether to use a Flash/image on home page for speed and performance issues.
Is your website receiving traffic from search engines organically or
through advertisements, whether locally or internationally, word
of mouth or referral from other sites? You have answer to all
these questions from Google Analytics